About
I’m a product designer who’s into clean interfaces, smart systems, and making things that just work. I mix UI/UX know-how, a bit of business brain, and plenty of hands-on product experience to help bring ideas to life. I also really enjoy helping brands figure out who they are and how to show up in a way that actually clicks.
I love learning, creating, and tinkering which is kicked into high gear by carefully measured doses of coffee.
Outside of work, you’ll usually find me bouldering, doing acroyoga, riding gravel trails, playing bass or getting my hands messy with clay. Basically, if it involves movement or making things—I’m into it.
My services
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I specialize in crafting intuitive and scalable digital products—primarily app and web design—with a strong emphasis on the Material Design System. My process is rooted in building modular, automated, and maintainable design libraries that empower development teams and scale beautifully across platforms. I thrive on creating functional yet delightful user interfaces and experiences that are both user-centered and system-smart.
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With a formal education in business, I merge strategic insight with design execution. I approach each project not just as a designer, but as a brand and product thinker. My background spans UI/UX, branding, and visual storytelling—enabling me to align creative direction with business goals. Having served as a lead designer and team lead, I bring clarity, structure, and vision to every phase of product development.
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My roots in illustration and branding give me a sharp visual intuition, complemented by a strong foundation in media and motion graphics. From dynamic visuals to motion, I create assets that elevate brand presence and user engagement.
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From initial concept to full brand systems, I specialize in creating meaningful, memorable brands. I help define visual identity, voice, positioning, and photography that resonate with audiences and support long-term growth. Whether starting from scratch or refreshing an existing brand, I build cohesive systems that connect emotionally and communicate clearly.
My latest work
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My latest work *
App design
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Designing apps that feel intuitive, scalable, and genuinely usable. I combine UX thinking with solid UI execution—from wireframes to polished interfaces. It’s all built on smart systems, component libraries, and workflows that make sense for both users and developers.
Äike - App design
Äike is setting a new standard for quality e-scooters, combining smooth rides with a custom-built app focused on the rider experience.
Alps Alpine & Comodule - Demo of speaker and IoT technology
Comodule - Developer Portal
Web / Brand
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Designing websites and branding that go beyond just good looks. I help shape visual identities, define tone, and build web experiences that reflect both the personality and purpose of a brand.
Envelope - Branding / Web Design
Tuul Brand Recognition 2023/2024
Tuul snagged 3rd place as the greenest brand at the Baltic Brands Awards—two years in a row! Reelika Manarik and I were the original dream duo behind the brand. Green, bold, and slightly unstoppable.
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“Exciting News! Tuul is the TOP 3 Greenest Brands in Estonia! Congratulations to Puhas Loodus for winning the gold🏆, but we're proud to be right up there in the top ranks. If you stand out as a scooter brand next to cosmetics brands you might think you’ve done smth differently. We've pushed the envelope by extending scooter lifespans from 3 months to 5 years and setting a new standard for recycling and durability. Many couldn't keep up, but that's why we've always been mission-driven and I’m glad customers have acknowledged it.
A special shoutout to Eleri Engel, the designer behind the brand, who brought my vision of being bold and energetic to life (there were no colors nor lifestyle approach in the industry so it was the only way of bringing colors to grey streets and pay attention to the issue of pollution). The coolest part to recall is that we built and launched it together as a tandem in 3 months, without meeting each other in person. (Only brand people understand what does it mean in practice...) Tuul's visual identity wouldn't be what it is today without Eleri’s contributions because she’s been actively engaged with the brand from the moment the idea was born.
And let's not forget current heroes behind marketing, app development, and operations. Your dedication has been the driving force behind Tuul's success. As they said - the best recipe of a strong brand is its brand identity, performance and service.”
Print / Illustration
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Work ranging from editorial illustration and book covers to full book design, including layout, formatting, and typography. Projects where I get to mix storytelling, visuals, and structure—on actual paper.
Sihtasutus Kultuurileht - Nõusolek Book Design
“Consent” by Vanessa Springora, is an intimate and powerful memoir of a young French teenage girl’s relationship with a famous, much older male writer—a universal #MeToo story of power, manipulation, trauma, recovery, and resiliency.
Illustration Station
Sometimes you just need to draw things—so I do. This is where illustration gets to run a little wild.
